Text Message Marketing Statistics

by Michael Armstrong · 1 comment

Text Message Marketing Statistics

SMS Marketing Strategies

Text message marketing statistics show why text messaging is such a great way to contact and interact with your customers. Text messaging is the way in which many consumers prefer to be reached.

Today, some 83% of consumers in the U.S. own a cellphone. This equates to roughly 270 million mobile subscribers, and that is a lot of mobile consumers! Three-quarters of them send and receive text messages on a daily basis. Young adults aged 18 to 24 text the most of any other age group. During an average month, those in this age group send and receive over 3,000 texts.

The Pew Research Center conducted a survey of adult cell phone owners in the U.S. and found that 31% of them said that they prefer to be contacted through text message. Another 14% said that whether they prefer a call or a text depends on the situation. There are many situations where a text is more convenient and discreet than a call, and some consumers prefer a less intrusive means of being contacted, especially by a business.

One mobile marketing method that relies heavily on text message marketing is mobile coupons. Mobile coupons are quite successful; they are said to have a 10x higher redemption rate than traditional paper coupons. In fact, as a direct result of receiving a promotion on their mobile phone, 16% actually made a purchase, while another 50% of U.S. consumers report that they have received a text message from a retailer and made a purchase because of it.

QR codes also play a role in text message marketing, and 34% of consumers have scanned a QR code with their smartphone. Some of those have led to a purchase, while many have led to the consumer feeling more valued and knowledgeable about a product or a business, which helps them with future purchases.

Text Message Marketing Training Course Free

It’s a fact that 90% of text messages are opened and read within 4 minutes of being sent. This is a much higher read rate than is received by email or any other advertising communication. Cell phones have a personal feel, people keep them close, and as a result, text messages are viewed as personal as well. It is also thought that because SMS messages are limited to 160 characters, text messages are more concise and to-the-point, and consumers definitely appreciate the fact that they don’t have to spend a lot of time reading and responding to text messages. It’s quick, easy, and can be done on the go.

According to the New York Times, because of regulations affecting the use of SMS messaging, it’s still a relatively uncluttered marketing channel, free of a lot of spam that now clogs people’s email inboxes. That may be one reason why most text messages are opened and read so quickly. If you want to contact your customers and feel pretty confident that they received your message, send it by text.

Text message software companies are great resources for any business to start a successful text message marketing campaign. SMS messaging is cost effective, reaches people wherever they are, and brings more customers to your door.  Make sure you check out our Tatango Reviews.


 

Las Vegas Mobile Marketing is taking off in popularity.  Small Businesses all over Las Vegas need to look into mobile marketing strategies like:

  • SMS Mobile Marketing
  • Mobile Apps
  • Mobile Optimized Websites
  • Mobile Phone Advertising

There are a variety of of mobile marketing companies in Nevada, but before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

There is no doubt that mobile marketing is the new future of marketing as we know it.  As a small business owner in Nevada, you must start to learn more about how these new mobile marketing trends will help your organization.

  • Are you looking into mobile website design?
  • Are you considering mobile apps development for your organization?
  • Do you think that you can take advantage of mobile phone advertising?
  • Do you belive that SMS marketing software is right for your organization?

If you own a small business in Las Vegas, take advantage of our FREE VEGAS MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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QR Code - Take this post Mobile!
The use of QR codes is taking off!  Scan this QR code to view a mobile version of this post.   Does your business marketing plan include a QR code marketing strategy?
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{ 1 comment… read it below or add one }

Andrew French December 24, 2012 at 5:41 pm

This would be good for things like poll taking and voting for certain contest. You can get quick results with out spending too much.

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